Freshfields unveils Data Trends 2024 report, forecasting challenges and AI opportunities

The themes are:

• Accelerating use of artificial intelligence
• Growing complexity and convergence of global privacy laws
• Companies facing an evolving cyber risk landscape
• Data portability rights becoming more potent
• An evolution in enforcement postures across the US, UK, and EU regarding privacy and cyber regulations
• A growing risk of data litigation, with well-publicised and extensive data breaches carrying the risk of costly and reputationally damaging mass litigation
• Long-standing issues for those seeking to acquire valuable datasets, which have been joined by new challenges
• The fast-evolving landscape of digital data regulation in the EU

“This forward-looking report is based on our experience of advising on high-profile and business-critical data mandates and the work of our dedicated experts across the US, Europe and Asia advising many of the world’s top tech companies,” said Christine Lyon, Giles Pratt, and Christoph Werkmeister, global co-heads of Freshfields data privacy and security practice. “We hope that the learnings from our global network and market-leading expertise are helpful to all businesses seeking to harness the opportunities of data, AI and related technologies – and look forward to navigating the challenges and opportunities for our clients in the year ahead.”