800-plus TikTok followers and 150-plus YouTube subs
Kevin Bejoy noticed a lack of online content by Canadian law students. When he accepted an offer into the University of Windsor’s dual Juris Doctor (JD) program, he created YouTube videos and TikToks about his law school journey.
“There was a huge gap in the market, so I figured I could launch something of my own and help people while also having fun and doing what I like,” said Bejoy.
He says he’s always been a creative and comedic person, so he wanted to retain that part of himself while entering the legal world.
“Just because I’m going into the legal industry, which is a very professional space, doesn’t mean I have to lose myself. I thought I could take law school content and put it in a comedic but professional way.”
Bejoy, or CanAM Kevin on social media, creates YouTube videos and TikToks about his law school experience. He now has a following of over 800 on TikTok and over 150 subscribers on YouTube. His content ranges from lifestyle and vlog-type videos to advice for future law students. The advice videos tend to do the best, as there aren’t many Canadian content creators who give advice about law school.
“In my first year [of law school], especially the first half, I wasn’t focussed on building that brand because I was incredibly busy. Now that I have more free time, the first thing I thought when I finished my last exam was, ‘what video am I making now?’”
Bejoy chose the University of Windsor for the dual JD program. From Vaughan, Ont., he was born and raised in Canada but has always taken an interest in the U.S. Windsor was appealing for its sense of community. He wasn’t looking for an overly competitive environment.
Bejoy is thankful for Windsor’s supportive environment. He says the dual JD program has been demanding, and the workload is heavier than that of the regular JD program.
Students in the program enrol at the University of Windsor and the University of Detroit Mercy. They learn both Canadian and U.S. laws and have to apply both on an exam. Bejoy says that can make the studies confusing. Students in the dual JD program also take mandatory summer classes to finish the degree in three years.
At first, the workload was overwhelming. “It was nothing like I’ve experienced before. There was double everything at the same time. It became more strenuous in second semester, but I was able to handle it better.” Bejoy says it was challenging to find a work-life balance in the first semester, and he would play catch-up on weekends.
The YouTube videos and TikToks are a way for Bejoy to help other students and focus on something other than school during his limited free time. He receives messages from university and high school students asking for advice.
“I’m this mentor figure to a lot of people I haven’t even met, which is great.”
