From day one, Mondaq provides invaluable industry insights
This article was produced with the assistance of Mondaq.
If you’re reading this, it’s likely you’re familiar with Mondaq, because if you’re reading this, chances are pretty good that you’ve had cause to search the Internet for legal articles before. While there are obviously other publishers of legal insights, updates and analysis, Mondaq is perhaps the most ubiquitous. After all, the platform posts around 5,000 articles per month from professional services firms around the world. Whether you want to read up on the ramifications of language laws in Quebec, or changes to immigration law in Australia, Mondaq is an indispensable resource.
“And for 90% of users, that’s how they know Mondaq. They Google something and they find an article on Mondaq and read that content, or they subscribe to our newsletter,” says Richard Anderson, Chief Product Officer of Mondaq. “Just by having your content on Mondaq you’ll have a much larger readership than you would if you were trying to do it yourself. We've got about 20 million readers coming to us every year, of which a million are registered readers. But, the other thing we do is provide data and analytics back to our law firm and professional services’ clients. Mondaq Analytics can tell you much more than something like Google Analytics can tell you.”
Mondaq, the aggregator service, has been around for over 20 years, but they launched their new analytics platform in 2022, replacing a less intuitive interface that offered less actionable intelligence. As a result, Mondaq has lots of data and they understand how to treat it. While remaining very conscious of privacy — as a European company, they abide by the famously robust General Data Protection Regulation — Mondaq’s analytics zero in on their readers and companies to earn valuable insights about where their usage is coming from: from what organization, and in what industry; to their region and job title.
“What that allows content marketers to do is tailor their content. What industries to target, and potentially also highlights business development opportunities for firms,” Anderson says. “If an in-house counsel of a corporation is reading your content about antitrust, there's a chance they care about antitrust and you might then have an opportunity to reach out to them and offer them your legal counsel.”
In other words, Mondaq isn’t just a place to read content, it’s also something akin to a digital oracle that can tell clients what content they should create. “The core things we do is understand the audience that your firm is interested in. What we've really focused on at Mondaq is using our data science expertise to surface things. Rather than you having to sift through data, we create platforms that allow you to immediately see the value of your data.”
This is immensely helpful if your firm happens to have published on Mondaq — which is likely — but, what about the firms that haven’t created the raw data to mine?
“The minute your firm starts publishing with Mondaq is the minute you start capturing your own first-party data. And that's critical. You've got to get your first-party data because you want to know how are people interacting with your content,” Anderson says. “And Mondaq from day one, will start providing you with industry insights, company insights, who's reading your content, who's interacting with it, what industries, what regions, what jurisdictions. But, more than that, what the recently released Trending and Insights feature can do is look at all of the content that's been published across Mondaq’s platform, and then provide content ideation insights based on overall Mondaq readership helping you decide where best to target your content marketing.”
Mondaq’s own research showed that while most organizations understood the importance of data analytics, they felt ill-equipped to capitalize on their data science “and mainly that's because they don't have the right expertise,” explains Anderson. But that’s no excuse.
“It’s important for the legal market to take advantage, because the ability to understand client, prospect, and market data and be able to see and react to it, and be able to make the right decisions as quickly as possible is more important than ever.”
