Acera Insurance Services Ltd. announced a partnership with Green Benefits Group Inc., marking a strategic expansion of its specialty division, Acera Benefits, in the Ontario market. Green Benefits Group, located in Burlington, Ontario, has been a prominent player in group benefits and financial consultation for over 15 years, primarily serving the Greater Toronto and Hamilton Area.

The collaboration aims to enhance the range of employee benefits, retirement, and group savings solutions offered across Canada. Tony Fairfield, President of Group Benefits at Acera Insurance, expressed enthusiasm about integrating Green Benefits Group’s team and expertise to bolster service offerings nationwide.

This partnership underscores Acera Insurance's strategy to support independent Canadian firms, aiming to foster growth while maintaining personalized, client-focused services. Rob Green, President of Green Benefits Group and a director at the Benefits Alliance, emphasized the mutual benefits of the partnership, highlighting enhanced service capabilities and opportunities for clients.

The transition of Green Benefits Group to Acera Benefits is set to occur in the following months, with both companies focusing on delivering comprehensive benefits consulting services. The deal, closed on March 1, 2024, represents Acera Insurance’s ongoing effort to strengthen its independent Canadian-owned presence in the Ontario market, complementing its existing offices in Aurora, Brampton, Huntsville, Newmarket, and Ottawa.