On January 30, 2024, NP Digital has acquired REBL House, a female-founded creative and branding agency established in 2014, enhancing its end-to-end marketing services. This merger strengthens NP Digital's capabilities by integrating REBL House's expertise in brand development, influencer marketing, and multimedia production into its operations. The acquisition aligns with both companies' focus on blending brand and performance marketing, expanding their creative and analytical offerings. Mike Gullaksen, CEO of NP Digital, praised REBL House's creative portfolio and the synergies between the companies, while REBL House's CEO, Alex Toulch, highlighted the merger's potential to drive enhanced results through superior creative strategies. The partnership marks a shift towards integrated marketing solutions, combining creativity and data-driven analysis to meet evolving market demands.