On September 27, 2023, Skift, Inc., headquartered in New York City, completed the acquisition of Twenty31, a tourism and destination management consulting firm based in Vancouver. This strategic move significantly bolstered Skift's position as a leading global travel intelligence company. The merger combined Twenty31's expertise in market research with Skift's deep industry knowledge, creating a formidable entity in the travel sector. This acquisition was particularly notable for the enhanced insights and services Skift could now offer to its clients.

Twenty31, known for its disruptive and insightful strategies, has a strong presence in Canada, the Middle East, and Africa. This geographical reach complemented Skift's existing capabilities, bringing a new range of clients and skills to the company. The union of these two firms was expected to transform the way travel intelligence is delivered, leveraging both companies' strengths to provide unparalleled service and insights in the travel industry.