On May 9, 2023, Bond, a renowned firm specializing in customer experience, loyalty, and growth, announced a significant strategic investment from Mountaingate Capital, a Colorado-based private equity firm. This announcement came as a result of Bond's strong growth and signals potential for further expansion in its services and global reach.

Mountaingate's Managing Director, Trent Sisson, praised Bond for its success in driving customer growth for its clients. He expressed Mountaingate's commitment to fostering Bond's growth both organically and through acquisitions. This partnership focuses on leveraging Bond's unique platform and its global team, led by CEO Bob Macdonald, to continue delivering innovative services to clients.

Bond, with a workforce of over 800 across North America and Europe, serves a diverse range of sectors. Recent expansions include broadening operations in Europe, launching a new personalization platform, Synapze XI™, and introducing BondX, a full-service agency led by Kirk Drummond of Drumroll, acquired by Bond in 2022. Additionally, Morana Bakula was recently appointed as president, becoming the first woman in this senior role.

CEO Bob Macdonald highlighted Mountaingate as an ideal partner to enhance Bond's scale and impact, aligning with their customer-centric strategy and technology-driven approach. The transaction's legal advisors were Hogan Lovells and Davies Ward Philips & Vineberg for Mountaingate, and Houlihan Lokey, DLA Piper, and Deloitte for Bond.