On August 17, 2023, Truelink Capital acquired Flipp Corporation, a leading marketing technology platform founded in 2008. Flipp specializes in automating, publishing, and distributing digital merchandising content for major retailers and CPGs (Consumer Packaged Goods). The company has established a significant distribution platform, reaching over 100 million households, and is at the forefront of shaping the future of digital merchandising.

Michael Silverman, Flipp's CEO, expressed excitement about the partnership with Truelink, viewing it as an opportunity for enhanced innovation and growth. He emphasized Flipp's commitment to providing cutting-edge digital distribution tools and its role as a market leader, empowered by Truelink's support.

Luke Myers, Founder and Managing Partner of Truelink, highlighted Flipp's role as a pivotal digital marketing platform connecting retailers and CPG manufacturers with millions of shoppers. He indicated Truelink's plans to invest in Flipp's services and explore new growth paths, including potential strategic acquisitions.

This acquisition is Truelink's third since its inception in 2022 by Todd Golditch and Luke Myers. The firm targets the industrials and tech-enabled services sectors, bringing extensive experience and strategies for value creation and process enhancement to its portfolio companies.

RBC Capital Markets served as Truelink's financial advisor. Flipp's financial advisory was handled exclusively by Stifel, with Stikeman Elliott providing legal counsel.