On January 13, 2023, ThinkLP, a prominent provider of loss prevention and safety case, audit, and analytics management software, announced its acquisition by Alpine Software Group (ASG), a portfolio company of Alpine Investors specializing in vertical SaaS companies. This acquisition marks ASG's 50th since 2016, showcasing its strategy of partnering with founders across various verticals to facilitate exits that respect their legacies and nurture their businesses.

Founded in 2013 by Doug Treleaven, ThinkLP is headquartered in Waterloo, Ontario, and offers advanced AI-powered analytics software for global retail loss prevention. The company's platform stands out due to its comprehensive functionality, adaptability to changing business needs, user-friendly interface, and intuitive reporting. ThinkLP also emphasizes customer support, often enhanced by dedicated account representatives.

Doug Treleaven expressed his satisfaction with ASG as the ideal partner to continue ThinkLP's vision in the loss prevention industry. Post-acquisition, Treleaven will step back from day-to-day operations, with Spencer Marzouk assuming the CEO role. Marzouk, a former Amazon and Tupperware Brands Corporation executive with an MBA from Harvard Business School, commended ThinkLP's leadership in loss prevention software.

ASG's Chairman and Co-Founder, Mark Strauch, and CEO, Steve Reardon, highlighted ASG's commitment to fostering market-leading SaaS companies and expressed excitement for ThinkLP's future within ASG.

The transaction involved BDO Capital Advisors, LLC as the financial advisor and Cassels Brock & Blackwell LLP as legal counsel for ThinkLP. ASG was legally advised by Willkie Farr & Gallagher LLP and Fasken.