On June 26, 2023, Financeit Canada Inc., a leader in Canadian point-of-sale financing, recently acquired Simply Group Financial, SNAP Home Finance, and certain assets of EcoHome Financial, collectively known as the "Simply Group Loan Business." This acquisition, a major step in Financeit's growth, follows its 2022 acquisition by InterVest Capital Partners.

Michael Garrity, CEO of Financeit, expressed enthusiasm about expanding their market presence and commitment to the Canadian POS financing market. He commended the Simply Group Loan Business for its industry expertise and competitive products, anticipating a transformative impact on home improvement dealers.

Similarly, Michael Gontar, CEO of InterVest, highlighted the acquisition's transformative nature, praising the extensive expertise of the Simply Group in home improvement financing. This merger aims to deliver exceptional service to Canadian partners and end-users.

The Simply Group Loan Business, with over $3 billion in facilitated home improvement loans and a professional team of over 180, is a dominant force in Canada's home improvement financing sector. Their expertise is expected to significantly enhance Financeit's service offerings.

Lawrence Krimker, CEO of the Simply Group Loan Business, welcomed the merger as a milestone for providing advanced technology and dealer experiences in consumer lending. As a board member of the combined entity, Krimker looks forward to contributing further to this market-leading platform.