On March 7, 2023, PI Financial Corp. (PI) and Echelon Wealth Partners Inc. (Echelon) announced their intent to merge, forming a leading investment advisory, wealth management, and capital markets firm. The firms gained regulatory approval for their ownership changes on April 1, 2023, with the full amalgamation of their operations anticipated to conclude in early 2024. Post-merger, the consolidated firm aims to provide enhanced services due to its larger scale, drawing from the collective experience and expertise of over 550 employees. It will oversee over $12 billion of client assets, making it a formidable entity in the investment advisory and wealth management sectors. Notably, their combined capital markets venture will rank as the second-largest among Canadian non-bank capital markets firms. Leadership post-merger will see Echelon's CEO, David Cusson, as CEO and PI's Chairman and CEO, Jean-Paul Bachellerie, as President and Chief Operating Officer. The ownership structure will involve significant employee stakes, with the remainder held by RCM Capital Management and Miles Nadal (Peerage Capital). Both companies emphasized the synergies and shared values between them, citing their mutual commitment to clients, entrepreneurship, and excellence. The goal is to build a top-tier independent dealer in Canada, offering superior service and fostering growth opportunities. By April 3, 2023, the firms had received the necessary regulatory approvals, setting them on course to fulfill their shared vision.