Purpose Unlimited acquires Steadyhand Investment Management

Company

Purpose Unlimited Inc.

Law Firm / Organization
Osler, Hoskin & Harcourt LLP

Company

Steadyhand Investment Management Ltd.

Law Firm / Organization
McCarthy Tétrault LLP

On March 24, 2025, Purpose Unlimited Inc. ("Purpose"), a Canadian financial services firm specializing in asset management and wealth platforms, acquired all the issued and outstanding shares of Steadyhand Investment Management Ltd. ("ShIM") and Steadyhand Investment Funds, Inc. ("SIFI") in a strategic move to expand its wealth management capabilities. The transaction value was not disclosed.

Founded in 2006 and based in Vancouver, Steadyhand manages over $1.3 billion in assets across 3,900 investors, focusing on low-fee mutual funds and personalized advice. The acquisition will increase Purpose’s total assets under management to over $30 billion, combining Steadyhand’s client-centric approach with Purpose’s advanced technology platform and investment expertise.

The transaction will enable Purpose to enhance its wealth management services by integrating Steadyhand's outcome-based investing philosophy and strong client relationships. Steadyhand will continue operating as a subsidiary of Purpose, and all Steadyhand investment funds will be managed by Purpose Investments post-closing.

The acquisition is expected to close in Q2 2025, subject to regulatory approvals and unitholder consent regarding changes to the management of Steadyhand’s investment funds. An Independent Review Committee (IRC) has deemed the transaction fair and reasonable for the affected funds and securityholders.

Purpose was advised by Osler, Hoskin & Harcourt LLP. Steadyhand was advised by Relay Transition Partners and McCarthy Tétrault LLP.

Merger & Acquisition
Banking/Finance
Undisclosed/Confidential
Active