On February 20, 2025, Reach, a Calgary-based global Merchant of Record (MoR) solution provider, secured a strategic investment from Primus Capital to scale operations, enhance its ecommerce product suite, and expand its global entity network. The investment will support enterprise businesses by strengthening Reach’s infrastructure and optimizing payments, tax compliance, and fraud protection solutions.

In Q4 2024, Reach’s Annual Gross Merchandise Volume (GMV) grew 95% year-over-year, positioning the company for further growth in the enterprise MoR market. CEO Sam Ranieri emphasized that Primus' backing would help Reach expand its international coverage and simplify cross-border transactions for its clients. Primus Managing Director Ron Hess highlighted the company's impressive growth and its role in streamlining global expansion for retail and SaaS businesses.

RBC Capital Markets acted as the exclusive financial advisor to Reach. Legal advisors included Osler, Hoskin & Harcourt LLP and Taft Law for Reach, while Goodwin Procter LLP advised Primus.

Transaction value was not disclosed.