On August 13, 2024, mrge, a Germany-based Commerce Advertising platform backed by Waterland Private Equity, acquired MaxBounty, a performance marketing network headquartered in Ottawa, Canada. The acquisition strengthens mrge’s North American presence and enhances its Cost-Per-Action (CPA) and Cost-Per-Lead (CPL) capabilities.

MaxBounty, founded in 2004, operates in Canada and globally, managing 3,000 advertisers and 16,000 publishers in finance, e-commerce, and market research. mrge, with offices in Hamburg, Berlin, Montreal, and Ottawa, adds MaxBounty to its portfolio, which includes digidip, Yieldkit, shopping24, and SourceKnowledge (also based in Canada).

Stikeman Elliott advised mrge, while Dentons Canada advised MaxBounty. Sampford Advisors acted as MaxBounty’s exclusive financial advisor. Transaction value was not disclosed.