On October 31, 2024, VSS Capital Partners completed a growth capital investment in Lane Four Consulting, a Toronto-based Salesforce consulting partner specializing in optimizing and scaling go-to-market operations. Lane Four’s founder and CEO, Andrew Sinclair, retained a majority stake in the company. The financial terms of the private transaction were not disclosed.

Founded in 2013, Lane Four provides consulting and managed services to help North American companies improve sales performance and revenue generation through Salesforce solutions. The company has experience across multiple Salesforce products, including Sales, Service, Revenue, and Data Cloud, and is one of the few firms in North America designated as "billing certified" by Salesforce.

The investment from VSS is expected to support Lane Four’s platform enhancements, strategic acquisitions, and expansion of its consulting services. VSS has prior experience investing in specialized professional services firms, including Coretelligent, Centroid, and Treya Partners.

Equiteq acted as financial advisor and Wolfson Law provided legal counsel to Lane Four. Stikeman Elliott and Willkie Farr & Gallagher advised VSS Capital Partners.