Trive Capital and 808 Capital Partners have invested in Crunch Canada Holdings Inc., a Crunch Fitness franchisee headquartered in Cambridge, Ontario. Crunch Canada operates 19 corporate-owned clubs in Ontario and Alberta, serving over 90,000 members, and oversees 13 franchised clubs in Ontario and Quebec, catering to an additional 45,000 members.

The transaction marks Trive’s second investment into the Crunch Fitness system. In June 2024, Trive invested in JF Fitness of North America, a Crunch Fitness franchisee headquartered in Richmond, Virginia, with 24 clubs serving the Mid-Atlantic and Southeastern US.

King & Spalding LLP and Borden Ladner Gervais LLP served as legal counsel to Trive. McCarter Grespan Beynon Weir PC served as legal counsel to Crunch Canada.