Rundle Partners acquires Iris Booth to drive expansion

On September 10, 2024, Rundle Partners announced its acquisition of Iris Booth, a Halifax-based leader in self-service professional headshots. Founded in 2015, Iris Booth provides cost-effective, high-quality headshot solutions to corporations and colleges across North America using innovative, AI-powered technology. The deal marks a new chapter as founder Sue Siri steps back from operations but remains involved strategically.

PwC served as financial advisors to Iris Booth. Legal counsel included Labarge Weinstein for Iris and Cassels Brock & Blackwell LLP for Rundle. Transaction terms were not disclosed.

Merger & Acquisition
Tech/Computer/IT
Undisclosed/Confidential
Active