Parties
Company
Flipp Operations Inc.
Company
MEDIA Central Group
On September 19, 2024, Canadian digital merchandising leader, Flipp Operations Inc. ("Flipp"), and MEDIA Central Group ("MEDIA Central"), a European drive-to-store marketing leader, joined forces in a transformative transaction to serve over 400 million households across 27 global markets. The merger aimed to combine Flipp's strong presence in North America with MEDIA Central's extensive European and international footprint.
Majority-owned by Truelink Capital, with Insight Ventures, Bregal Unternehmerkapital, and Highland Europe as stakeholders, the combined entity is set to accelerate innovation in digital merchandising and drive-to-store marketing. Debt financing was secured from Royal Bank of Canada.
Truelink Capital and Flipp were advised by Blake, Cassels & Graydon LLP and Baker McKenzie, with Stifel as financial advisor. Bregal and MEDIA Central were advised by Paul Hastings LLP and Houlihan Lokey. The transaction, expected to close by Q4 2024, remains subject to regulatory approval.
By merging their platforms, Flipp and MEDIA Central will extend their market reach, leveraging an advanced AI-driven platform to deliver seamless, data-driven marketing solutions to retailers and brands. This partnership will foster product innovation and strengthen global shopper engagement across both digital and in-store channels, enhancing the value offered to high-profile retailers worldwide.
Deal Type
Merger & AcquisitionIndustry
Tech/Computer/ITTransaction
Undisclosed/ConfidentialDeal Status
ClosedClosing Date
11 November 2024