On April 3, 2023, Quebecor Inc. acquired Freedom Mobile Inc. through its subsidiary, Videotron Ltd., in a strategic move that strengthens their position as a significant fourth wireless service provider in Canada. This merger consolidates a customer base of over 3.5 million and taps into the collective expertise of almost 7,500 employees. Quebecor's CEO, Pierre Karl Péladeau, highlighted the merger's potential to reshape the Canadian wireless landscape, emphasizing superior customer service and innovative product offerings. Similarly, Brad Shaw of Shaw Communications praised Freedom's influential footprint in British Columbia, Alberta, and Ontario. Post-acquisition, Videotron promises Canadians several benefits: a 20% reduction in Freedom's plan prices compared to competitors for a decade, a five-year price guarantee with a 10% data boost for current Freedom users, and a $150 million investment to upgrade infrastructure, ensuring 90% of its users access the 5G network within two years. Furthermore, Quebecor's acquisition of VMedia Inc. suggests the imminent rollout of bundled services across multiple provinces. Financially, the transaction stands at a $2.85 billion enterprise value, with Videotron contributing $2.17 billion in cash and absorbing certain debts, funded through a $2.1 billion credit facility. Additionally, Videotron and Rogers settled a dispute about a shared 4G/LTE network in Québec and Ottawa, reaffirming their commitment to collaborative network advancements.