TruArc Partners, a New York-based private equity firm, has invested in New Directions Aromatics (New Directions) in partnership with Founder and CEO, Alex Thomas. Based in Toronto, New Directions is a leading supplier of natural ingredients to the cosmetics, health and beauty, and personal care markets.

Terms of the transaction were not disclosed.

Wildeboer Dellelce LLP acted for New Directions and its shareholders with a team comprised of Troy Pocaluyko, Peter Hill and Kassidy Doherty (corporate/M&A), Katy Pitch and Marija Tasevska (tax), and Jonathan Born (real estate).

Blakes acted for TruArc with a team that included Hani Migally and Yasmina Mavani.