Pelican International acquires GSI Outdoors

Company

Pelican International

Law Firm / Organization
Reed Smith LLP

Company

GSI Outdoors

Law Firm / Organization
Dentons Canada LLP
On May 19, 2022, Pelican International Inc. acquired a majority stake in GSI Outdoors, expanding its range in the North American and international outdoor markets. This marks Pelican's third acquisition since 2019, growing its eco-friendly presence and product diversity. GSI Outdoors, a Washington-based company with a 37-year history, specializes in outdoor cooking and hydration products. President and CEO of Pelican, Danick Lavoie, stated this move aligns with their goal to lead in the outdoor equipment industry, particularly as public interest in nature activities grows. The outdoor and camping market is projected to increase from CAD 21 billion to CAD 29 billion (US$ 15 billion to US$ 21 billion) by 2026, indicating a sustained demand for camping goods. The Scotts, co-founders of GSI Outdoors, endorsed the merger, seeing it as a means to advance their company. They will continue to oversee GSI's growth. Pelican aims to utilize the combined reputation and innovation of both companies to better serve retailers and outdoor enthusiasts. Post-acquisition, Pelican's workforce exceeds 1,100 employees in North America, with significant revenue and a collection of well-established brands.
Merger & Acquisition
Other
Undisclosed/Confidential
Closed
19 May 2022