On February 13, 2023, Purely CRM Consulting Inc. and Endeavour Solutions Inc. completed a merger between their two organizations.

Purely CRM is a top Microsoft Partner for Dynamics 365 CRM based in Vancouver, serving clients in key West Coast markets including Vancouver, Seattle and San Francisco.
 
Endeavour Solutions is a top Microsoft Partner for ERP, CRM and Cloud Business Applications focusing on implementations, upgrades, development, data analytics, training and support for the cloud-centric Dynamics 365 Platform. The company has offices and consultants across Canada in Toronto, Halifax, London, Montréal and Edmonton. 
 
With the addition of the Purely CRM team, Endeavour is now a truly coast-to-coast Microsoft provider for SMB, Mid-Market and Corporate clients.
 
Gowling WLG advised Purely CRM with respect to this merger with a team that included Steve Will, Melanie Condic and Andrew Miles (corporate/M&A), Lesley Kim and Anita Yuk (tax) and Kristen Cruise (employment).

Miller Thomson advised Aurick Partners LLC (“Aurick Partners”), a private equity firm that acquired a major stake in both of these companies prior to the merger.

Miller Thomson advised Aurick Partners with a team led by Ken Chun and Jay Sernoskie (Corporate/M&A), and comprised of Ellen Kim, Cindy Kim (Corporate/M&A), David Tsai (Labour & Employment), Frank Torchia (Transactions & Leasing), Ethan Campbell (Financial Services), and Karen Durell (IP/IT).