On June 12, 2024, Equative, the global independent ad tech company, announced its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimize programmatic value and scale. 

Equativ, which confirmed Bridgepoint as its primary investor last year, has tripled in size over the last three years. Both companies collectively maintain complementary, long-standing relationships with major agency-holding companies, premium publishers, and Fortune 500 brands.