On January 11, 2024, Rokt, a prominent e-commerce technology company, announced its acquisition of AfterSell, a partner of Shopify and Shopify Plus specializing in upselling and cross-selling for e-commerce merchants. This strategic move, set to finalize by February 1, 2024, aims to enhance Rokt's offerings to small and medium-sized businesses (SMBs) and increase its client base to over 20,000 SMB merchants. The acquisition will allow these merchants to leverage the same advanced AI and machine learning technology that Rokt has developed for large enterprises.

The deal aligns with Rokt's strategy to enhance its Rokt Ecommerce Shopify app, which is already used by leading merchants like BlendJet and True Classic to optimize their checkout processes and deepen customer relationships. Through the app, Rokt presents tailored offers to shoppers at crucial transaction moments, thereby boosting revenue and improving shopping experiences.