Bazaarvoice, a portfolio company of Thomas H. Lee Partners (THL), has acquired Granify, an Alberta-based provider of e-commerce contextualization solutions. No financial terms were disclosed.

Founded in 2011 by CEO Jeff Lawrence, Granify has been backed by Valar Ventures, Inovia Capital, Klass Capital, BDC Capital and Neu Venture Capital.

THL acquired a majority interest in Bazaarvoice in 2021. The seller, Marlin Equity Partners, stayed on as an investor.