On April 12, 2022, Viral Nation, a leader in digital and social innovation, secured an initial funding of CAD $250 million, led by Eldridge with Maverix Private Equity also participating. This funding is intended to boost the company's technological development and market expansion. As part of the investment, Todd Boehly, Jeff Wilbur from Eldridge, and John Ruffolo from Maverix will join Viral Nation's board.

Established in 2014 as an influencer marketing agency, Viral Nation has expanded its offerings to include VN Marketing, VN Talent and VN Sports for creator and athlete-influencer management, and a software division, VN Tech. This growth caters to the demands of its Global 500 client base.

The investment will hasten the release of Viral Nation's SaaS technologies and the introduction of new AI-driven solutions, targeting the rapidly growing creator market, valued at over $100 billion, and the need for responsible social media engagement.

Todd Boehly and John Ruffolo expressed their enthusiasm for Viral Nation's unique expertise in the new media sector, with Ruffolo marking this as the Maverix Growth Equity Fund’s first investment.

Viral Nation plans to use $150 million for immediate expansion, allocating a further $100 million over 18 months. This will enhance the company's presence in the Americas, expand services for creators, and double its engineering team. Joe Gagliese, Co-founder and CEO, acknowledged the investment as a strong endorsement of Viral Nation's strategic and technical abilities.