On October 3, 2022, SureWerx, a prominent global provider of safety, tool, and equipment products, announced its acquisition of NEOS Overshoe from Rocky Brands, Inc. (NASDAQ: RCKY). Although the financial details of the transaction were not disclosed, this strategic move marks a significant enhancement to SureWerx's market-leading portfolio.

NEOS Overshoe, established in 1993, has distinguished itself as a market leader in the design and manufacturing of premium overshoes, catering to a wide range of industries such as logistics, transportation, utilities, law enforcement, agriculture, and the public sector. These overshoes are designed to provide exceptional comfort, durability, insulation, and traction, ensuring that workers' feet remain dry and protected in severe weather conditions. The product line includes variants with integrated ice cleats to reduce winter-related slips and falls, as well as non-spiked versions that offer complete protection against wet, muddy, snowy, and icy environments.

Chris Baby, CEO of SureWerx, expressed enthusiasm about the acquisition, highlighting it as a crucial step towards becoming a global leader in safety and productivity. Similarly, FSI President Aaron Atkinson emphasized the potential to leverage the NEOS brand across SureWerx's extensive network of distributors and end users. The acquisition is expected to enhance SureWerx's one-stop shop foot protection program and solidify its position as a leader in the industry.