Facts: Frontline Freight Systems (Freight) contested the Manitoba Companies Office's decision to allow Frontline Logistics Limited (Logistics) to register a similar business name, arguing it caused confusion due to the similarity and overlap in business operations and geographic location.
Issue: The main issue was whether the Director's decision to authorize the registration of Logistics violated procedural fairness principles and was unreasonable due to the similar business names causing confusion among consumers.
Court’s Ruling: The Court of King’s Bench of Manitoba found the Director’s decision unreasonable, emphasizing that the similarity in business names created confusion in the marketplace. The court ordered Logistics to cease using the name immediately, siding with Freight's argument on the issue of name similarity and potential consumer confusion.
Costs/Damages: The court ordered costs in favor of Freight, with the exact amount to be determined if the parties could not agree on it within 30 days.
