Jane Southren is the principle of Jane Southren Consulting. Drawing on more than 15 years of experience as a practising litigator and almost five years as an in-house business development coach at a mid-sized law firm, she works with lawyers to help them build their practices into strong, sustainable businesses. She writes and speaks regularly about issues facing lawyers building practices in today’s market.
When thinking about how to distinguish yourself from the legions of other lawyers in the province who do more or less exactly what you do, think less about the words you are broadcasting widely and more about the actions you are taking to impact clients and people in your network individually.
From what I have seen thus far in my journey helping lawyers build businesses, there is one struggle that seems to be shared almost universally among them.
