Glenn J. Niemela, a civil litigator in Vancouver, B.C., first became aware of the issue after a Google search of his name.
In October 2012, Niemela’s search of variations on his name on the tech giant’s search engine led him to an online review site. He alleges the site contained defamatory posts accusing him of, among other things, overbilling and scamming clients, accusations he says are false and are reflected in Google search results.
Niemela filed a statement of claim against Google Inc. in B.C. Supreme Court on Nov. 26. It seeks injunctions forcing the search engine to remove the “defamatory snippets,” which are referred to in the claim as “false, malicious, and defamatory,” as well as seeks damages for libel and slander.