McMillan announced today it has created McMillan Vantage Policy Group, a national full-service public affairs consultancy offering services to Canadian-based and international clients.
“Obviously, the traditional law firm model is under some pressure, that’s not news to anyone, but I think there are some paths to pick to respond to that,” says Tim Murphy, co-chair of the aboriginal, government relations group at McMillan. “Some have picked the international merger/be part of 4,000 lawyers option and we’ve taken the independent Canadian business approach. To make it work, you have to be innovative and that means driving new and different solutions all toward driving value for clients.”
It’s another in a series of announcements the firm has made this year about how it is adding to its menu of services for clients. In August, McMillan announced it was partnering with IBM to offer a pricing platform to clients.