Is dark social helping or hindering your referrals?Dark social is the online equivalent of traditional word-of-mouth communicating. Word of mouth is an essential component in legal referrals. Can you really understand how clients come to you or who influences them?
Published in Web exclusive content
Monday, 24 July 2017 09:00

L.I.O.N.s, bears, sheep and ghosts

L.I.O.N.s, bears, sheep and ghostsI have often made reference to the fact that, in my humble opinion, lawyers (both in private practice and inhouse counsel) must become increasingly comfortable with using social media to promote not only their achievements and relevant or interesting best practices or developments in their legal practice area, but also to build and grow their personal brand and networks.
Over the last few years, I have made selectively growing my social network a priority. LinkedIn is one such platform for this sharing of ideas and personal brand promotion and it is the one I have focused on the most to strategically meet my objective. Unfortunately, many lawyers I meet have little or no social media presence.
Published in Latest News
Experiment with social media to uncover what works best for youWithout a doubt, what works best for you on social media will change depending on the audiences you are trying to engage, the time you put into it and your unique personality, skills and objectives.
Published in Web exclusive content
Monday, 03 October 2016 09:00

Podcasting the law

Podcasting the lawGlenford Jameson was an early adopter when it came to podcast listening.
Published in Features
Shield or sword? The new EU-U.S. Privacy ShieldOn Feb. 2, European and American officials announced they had met their deadline to come up with a new framework for transatlantic legal data transfer between the United States and Europe — a new “EU-U.S. Privacy Shield.”
Published in Web exclusive content
Tuesday, 29 December 2015 09:00

Copyright in a YouTube world

Copyright in a YouTube worldIf you have recently scrolled through your Facebook timeline or Twitter feed, you have likely noticed a particular trend: Online content is rapidly moving toward video. The sheer volume of video being created, uploaded, and shared online will significantly change the legal landscape in the world of copyrights and, specifically, fair use.
Published in Issue Archive
Monday, 16 November 2015 09:00

Bad to the bone

Illustration: Dushan Milic
Illustration: Dushan Milic
Looking for an unscrupulous lawyer to help you bypass some bureaucratic red tape? Gambled away the firm’s money on a dodgy tip? Accidentally sexually harassed an underling? Maybe deliberately? You need Bad Legal LLP, the straight-talking law firm taking the Canadian legal world by storm on Twitter.
Published in Departments
Monday, 12 October 2015 09:00

How’s your LinkedIn?

How’s your LinkedIn?Surveys shows that 96 per cent of lawyers maintain a personal LinkedIn account. The question is now about how complete and differentiated your profile is and how are you integrating with your firm’s web site and other social media. It’s now about using it and monetizing it better than others.
Published in Web exclusive content
Monday, 05 October 2015 09:00

Combatting the lynch mob

Illustration: Dushan Milic
Illustration: Dushan Milic
Billie Holiday, in her 1939 song Strange Fruit, sang: “Black bodies swinging in the southern breeze. Strange fruit hanging from the poplar trees.” She was singing about lynch mobs. In the southern United States, in the late 19th century and first half of the 20th century, mobs of white people lynched black men for crimes that were presumed and never proven. Historians estimate about 3,500 black men were murdered in this way. With some notable exceptions, the legal profession looked the other way.
Published in Commentary
Facebook — why your firm should ‘like’ itMany years ago, lawyers pondered whether their firms needed a web site, something nowadays as ubiquitous as photocopiers. The question now is, to Facebook or not to Facebook?
Published in Web exclusive content
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