Thomson Rogers partner, L. Craig Brown combines his love of the game with a passion to help by hosting friends of the firm at Polo for Heart, an event which has raised more than $5 million for heart and stroke related charities over the past 35 years. This year’s event was held June 14-16 at the Gormley Polo Centre, just north of Toronto, with proceeds going to the Heart & Stroke Foundation and Southlake Regional Health Centre in Newmarket. In addition to international polo matches, the event also features a fashion show, art walk, silent auction, the Perfect Polo Picnic Contest and the Best Hat Contest.
Seated: (l to t) Ann Krause, Dr. Joanna Hamilton. Standing: (l to r) L. Craig Brown, Joe Pileggi, Kim Duggan, Karen Lorimer.
(l to r) Kim Doogan, Tracy Martin, Stacey Stevens, Ann Krause, Lynne Harford, Craig Brown, Judith Hall, Dr. Joanna Hamilton, Karen Lorimer, Joe Pileggi.
The teams take the field.
Polo action. (Photo: Craig Brown)
|‘Whatever enabled you to achieve today’s success is no longer sufficient to maintain future success,’ says Trevor Faure.|
Well-miked, Faure moved around the large ballroom engaging the audience of senior legal marketing, business development professionals, and managing/marketing partners with a polished delivery style, peppered with sophisticated humour and spot-on examples.
Faure, who has acted in a senior legal management role for more than 20 years, cited principles from leading business and behavioural theories to rationalize the real interests of law firms and their clients, providing the basis for how a law firm can build profitable partnerships with its clients.
His new formula boils down to four points based on what GCs really want from their outside legal counsel:
• Telepathy: knowing and understanding their business and industry;
• Prescience: anticipating specific needs and offering solutions;
• Exceptional client service; and
• Cost efficiency.
He used the example of the U.K.’s Bribery Act of 2010 [http://www.legislation.gov.uk/ukpga/2010/23/contents] to illustrate this formula by explaining that a law firm needs to understand the specific implications of such a piece of legislation to a particular client and have a solution in mind for that client before making the call.
He also strongly favours an individual approach, client by client, over sending out mass e-mails with a one size fits all message.
A U.K.-trained barrister, Faure has had a remarkable career starting at one of London’s top law firms and moving on to senior in-house positions at Apple, Dell, and Tyco International. He is also the author of The Smarter Legal Model: more from less.
The Annual Marketing Partner Forum is produced by the Hildebrandt Institute and West LegalEdcenter, and is attended by approximately 300 marketing partners, managing partners, senior marketing and business development professionals from Canada, the United States, and internationally.
Faure closed his remarks with the statement, “Whatever enabled you to achieve today’s success is no longer sufficient to maintain future success.”
Sherrard Kuzz LLP celebrated its 10th anniversary at The Royal Conservatory's Koerner Hall on Oct. 11.
Founding member Erin Kuzz and Stephen Mabey, managing director of Applied Strategies Inc.
(l to r): Founding member Michael Sherrard, Pat Whyte of Quicksilver Arbitration Services, Hugh Secord of Bruce Power, and Larry Steinberg of Larry Steinberg Dispute Resolution.
Sherrard Kuzz also made donations to the Juvenile Diabetes Research Foundation, the Malawi School, and Veterinarians Without Borders.
(l to r): Rhonda Cohen, managing director of Sherrard Kuzz; Charles Humphrey, vice chairman of the Ontario Labour Relations Board; and Barbara Humphrey of Barbara G. Humphrey Professional Corp.
All photos by Karen Lorimer.
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Gail J. Cohen