|Illustration: Scott Page|
|Illustration: Pierre-Paul Pariseau|
Corporate law is, I suppose, like a lot of specialized activities — users of corporate legal services seem generally to have little interest in, or understanding of, the ugly machinery of the industry (in this case, the vagaries of statutory requirements, the overlay of common law dictates, and the realities of common practice). And really, why should they? When someone comes to fix my hard drive, I don’t want to know details about the processor, the circuitry, or the history of the PC. I just want to know that there are either no problems, or that whatever problems there were have been fixed.
Does your law firm wield clout in the cloud? It’s a question law firm managers and marketers need to ask in the exploding world of social media, such as Facebook, LinkedIn, Twitter, and YouTube. These sites draw hundreds of millions of users and present law firms with an unprecedented opportunity to market their knowledge worldwide.
Monday, 14 November 2011 08:00 Written by Philip Slayton
|Illustration: Matt Daley|