Simone Hughes

Simone Hughes

Simone Hughes has been strategically leading marketing, business development and PR functions for law firms, an HR consultancy and banks for over 15 years in regional, national and global spaces. She is CMO and sits 'at the management and strategy' table for Field Law. Simone leads profitable and people-sensitive change in firms by blending her business, academic and volunteer background into achievable and profitable programs.  

Column: Make it Count
Strong, compelling personal profiles — why it pays off and how to get startedIt’s that time of year when we make New Year’s resolutions and clean up after the holidays. What better time to establish a new habit? Book a recurring meeting with yourself each month to update and freshen up your profile.    
Step aside “find, mind and grind” — make way for successThe traditional lawyers’ solo-act mindset of finding, minding and grinding must make way. 
Monday, 07 November 2016 09:00

To be ranked or not to be ranked?

To be ranked or not to be ranked?Lawyers love directories and marketers hate them. What should you do? Well, as always with great strategy, it depends!
Monday, 10 October 2016 09:00

Travelling = Opportunity

Travelling = OpportunityTaking the opportunity to connect with potential referral sources and increase your visibility in new markets when travelling will benefit your practice.
Client “personas”— Why you want to understand who you’re talking toI don’t know why I woke up in the middle of the night reciting an old English fortune-telling rhyme:
Tinker, Tailor,
Soldier, Sailor,
Rich Man, Poor Man,
Beggar Man, Thief.

Content marketing – writers’ block anyone?Having trouble finding the time, topic and continual motivation to write — write — write? Me, too.

Increase your business through inspirationInspire your clients with insights and ideas and make you, instead of your legal services, the value they seek. This is today’s formula for success.
Monday, 16 May 2016 10:00

Are you ready for your close-up?

Are you ready for your close-up?Video is the new normal, and if you don’t have it now, you are not considered tech savvy. A few considerations before you attempt to shoot yourself on your smartphone.

Monday, 11 April 2016 09:59

Making the most of lunch

Making the most of lunchGoing to lunch with a potential client without preparation and followup is a waste of your marketing dollars. Would you approach a matter without research and preparation? Are you committing “marketing malpractice?” By the way, is your etiquette losing you work and you don’t even know it?
Monday, 14 March 2016 10:00

Make metrics make you

Make metrics make youThere are a lot of opinions and emoticons out there in today’s online world. Manage your path forward through research and your destiny through the setting and measuring of success metrics. Let the facts, rather than hearsay, guide you to a successful career.
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