Jane Southren

Jane Southren

Jane Southren is the principle of Jane Southren Consulting. Drawing on more than 15 years of experience as a practising litigator and almost five years as an in-house business development coach at a mid-sized law firm, Jane works with lawyers to help them build their practices into strong, sustainable businesses. She writes and speaks regularly about issues facing lawyers building practices in today’s market and can be reached at jane@southren.ca.

Column: Practice Made Perfect

Wednesday, 28 December 2016 09:00

Storytelling mastery: Why it matters to lawyers

Storytelling mastery: Why it matters to lawyersThroughout history, people of influence have recognized stories as a highly effective means of creating connection, loyalty and trust among people, making ideas memorable and persuading and inspiring people into some kind of action.
Video: Practice Made Pefect: Rankings and awards – Get involved!In this episode of Practice Made Perfect, Jane Southren talks about rankings and awards and how even though there are some legitimate criticisms of them, they are still worthwhile for lawyers and law firms to pursue.
In this episode of Practice Made Perfect, Jane Southren talks about rankings and awards and how even though there are some legitimate criticisms of them, they are still worthwhile for lawyers and law firms to pursue.
When it comes to demonstrating 'value,' what’s old is new againWhen talking about business development, people talk a lot about “creating value” but much less often about what that actually means. It is difficult to articulate in absolutes what “value” means because it will be different depending on the circumstances. It will depend on what needs are held by the person for whom you want to create “value,” what skillset you have, the nature of your relationship, the maturity of your relationship, any interests you share and more.
Monday, 26 September 2016 09:00

Three tips to help you leverage social media

Three tips to help you leverage social mediaSocial media is a reasonably new as a tool for lawyers. It has actually been around for more than a decade, but since we are notorious for not being early adopters of new ideas or technologies, it emerged much later than that as a marketing and business development force in the legal sector.
In this month’s episode, business development consultant Jane Southern discusses how to generate more work from referrals.
In this month’s episode, business development consultant Jane Southern discusses how to generate more work from referrals.
Video: Practice Made Perfect: You oughta be in pictures!In this month’s episode, business development consultant Jane Southern discusses some of the reasons why you should seriously consider videos as part of your content creation strategy.
In this month’s episode, business development consultant Jane Southern discusses some of the reasons why you should seriously consider videos as part of your content creation strategy.
Video: Practice Made Perfect - Be strategicIn this month's episode of Practice Made Perfect, business development coach Jane Southren talks about focusing on opportunities that are right for you and making the most of them.
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