Jane Southren

Jane Southren

Jane Southren is the principle of Jane Southren Consulting. Drawing on more than 15 years of experience as a practising litigator and almost five years as an in-house business development coach at a mid-sized law firm, Jane works with lawyers to help them build their practices into strong, sustainable businesses. She writes and speaks regularly about issues facing lawyers building practices in today’s market and can be reached at jane@southren.ca.

Column: Practice Made Perfect

Experiment with social media to uncover what works best for youWithout a doubt, what works best for you on social media will change depending on the audiences you are trying to engage, the time you put into it and your unique personality, skills and objectives.
In this episode of Practice Made Perfect, Jane Southren talks about a few ways lawyers can drive revenue to their business.
Video: Practice Made Perfect: How to drive revenueIn this episode of Practice Made Perfect, Jane Southren talks about a few ways lawyers can drive revenue to their business.
Cross-selling: the Unicorn of the practice of lawHave you ever wondered why so many lawyers refer matters to lawyers outside of their firms when there are lawyers inside their firms who have the experience and expertise to handle them? Making it all the more puzzling is the fact that it would often be to that lawyer’s financial advantage to refer the matter internally instead of externally.
Neuroscience provides a case for docketing business development timeI can’t tell you how much time I spend encouraging people to docket their business development time.
Wednesday, 28 December 2016 09:00

Storytelling mastery: Why it matters to lawyers

Storytelling mastery: Why it matters to lawyersThroughout history, people of influence have recognized stories as a highly effective means of creating connection, loyalty and trust among people, making ideas memorable and persuading and inspiring people into some kind of action.
Video: Practice Made Pefect: Rankings and awards – Get involved!In this episode of Practice Made Perfect, Jane Southren talks about rankings and awards and how even though there are some legitimate criticisms of them, they are still worthwhile for lawyers and law firms to pursue.
In this episode of Practice Made Perfect, Jane Southren talks about rankings and awards and how even though there are some legitimate criticisms of them, they are still worthwhile for lawyers and law firms to pursue.
When it comes to demonstrating 'value,' what’s old is new againWhen talking about business development, people talk a lot about “creating value” but much less often about what that actually means. It is difficult to articulate in absolutes what “value” means because it will be different depending on the circumstances. It will depend on what needs are held by the person for whom you want to create “value,” what skillset you have, the nature of your relationship, the maturity of your relationship, any interests you share and more.
Monday, 26 September 2016 09:00

Three tips to help you leverage social media

Three tips to help you leverage social mediaSocial media is a reasonably new as a tool for lawyers. It has actually been around for more than a decade, but since we are notorious for not being early adopters of new ideas or technologies, it emerged much later than that as a marketing and business development force in the legal sector.
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